When using the Pandora app within your business, be aware that there may not be the ability to censor all explicit content within the tracks. This only leads to confusion and will interrupt the musical atmosphere that is so important for the overall customer experience. In order to more accurately predict the musical selection that is wanted for your business, you have the ability to “thumbs down” certain songs that you are not keen on playing within your commercial settings, using this feature can cause abrupt stops in the music playback. Furthermore, you may even subject them to adverts from direct competitors, which will even more directly impact your sales output and brand image. Subjecting your customers to advertising of any kind coming from any business than your own can directly negatively their purchasing experience, and will only hinder at the end their customer experience. As you can imagine this can get incredibly annoying, both for the customers visiting your business and also for the employees. Within the free version of Pandora, there will be audio ads that interrupt the flow of songs at regular intervals. However, when using Pandora in a business environment there are multiple issues that point to the service not being a not commercial grade solution. Providing solid sounds that both your customers and staff enjoy is that every business owner should value, as it is known to significantly boost sales and increase employees’ motivation. Why Pandora is not designed and convenient for businessesĪt first glance, it may seem like a great idea to use Pandora in your business, whether it be a restaurant, hotel, showroom, or store. Along with the digital uprising of mobile devices, the service provided by Pandora became increasingly popular in the US during the 2010s.Īs a consequence, many American business owners – who used to stream at-home music via Pandora – naturally started using the music service to play music in their business venues.Īs a business owner, it is very important to know that using Pandora in a business venue is against the law, and will result in legal disputes and heavy fines. Powered by the Music Genome Project, an open-source database that has been collecting information regarding musical tracks and unique music choices made by listeners, the streaming service performs well when recommending music in accordance with the user’s preferences. Pandora is one of the most commonly used music streaming services in the US.
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